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EXPERIENTIAL DESIGN       BRANDED EXHIBITS      INTERACTIVE EXPERIENCES

Experiential Interior Design

A human-centered approach that goes beyond aesthetics to create space that intentionally evoke specific feelings, behaviors, and emotions through sensory engagement.  If focuses on the overall experience of a person within a space by considering how all elements, like lighting, color, sound, and touch, influence their emotional and social interaction with the environment to achieve a designer goal, such as enhancing brand loyalty or improving well-being.



 

Multi-Disciplinary Skills

Experiential Interior Design goes beyond the floor plan, elevations, and finishes, and incorporates a wide variety of other disciplines, skills and knowledge.  Here are some additional areas that I am well versed in:

Art      Illustration        Environment Design       Storytelling       Show Set Design       Artificial Environments     
Visual Effects         Animation          Visual Language       Theatrical Lighting       Scenic Art        Prop Design       3D Modeling     3D Printing      Costume Design       Virtual Reality      Way Finding      Signage      Digital Interaction
Graphic Design       Themed Design       Visual Communication      Technology Integration        Augmented Reality      

Theme Park Experiences: The Disney Event Group
Special Guest Experiences, Theme Parks, Resorts & Cruise Ships

Designed themed entertainment environments & media for special Walt Disney World events that incorporated award-winning immersive experiences, multimedia production, custom branding, and live entertainment within the Walt Disney World theme parks, attractions, resorts, ballrooms and cruise ships.

Commercial: 3M World Headquarters
Product Exhibition Hall

In 2008, I was part of a larger team dedicated to designing the interior space, exhibit kiosks, and interactive displays, integrated digital graphics and animations, signage and brand integration for the corporate exhibition hall in Maplewood, Minnesota.

Themed Interactive Wayfinding: Princess Cruise Lines
3D Interactive Maps, Wayfinding, Animated Signage

Using CAD drawings of every deck of the entire Princess Cruise Lines fleet, I developed graphical maps, symbols, signage, points of interest, dining, restrooms, entertainment spaces and individual state rooms for a variety of interactive 3D experiential maps throughout each ship.

XR Interactive Experiences: XR Experience of Thomas Point Shoal Lighthouse

Using CAD drawings of every deck of the entire Princess Cruise Lines fleet, I developed graphical maps, symbols, signage, points of interest, dining, restrooms, entertainment spaces and individual state rooms for a variety of interactive 3D experiential maps throughout each ship.

Trade Show Design: TDF Sports Nutrition 
Trade Show Booth Design, Plan, Environment Graphics, Motion Graphics, Complete Product and Brand Integration.

Incorporating environmental graphics and motion graphics was ensential for helping our clients receive the attention their products deserve.  For TDF Sports Nutrition, my job was to design and specify the layout of the booth, and equipment needed, as well as provide the graphics and animation, and product labels, graphics, retail signs, space, and POP stands, to help promote the brand.

Trade Show Design: HB Hospitality 
Trade Show Booth Design, Space Plan, Furniture Specification, Materials, Environment Graphics,  Branding.

HB Hospitality wanted a trade show booth space specifically designed to encourage face-to-face interaction with their visitors.  With a large graphic wall that incorporates their premiere properties, the main floor space was populated with comfortable seating and tables to let their guests sit down after walking the convention floor.  

Commercial: Thomas Point Shoal Lighthouse
Art, Fundraising, Renovation

In 2019, I helped raise over $100,000 in funds to save the Annapolis, MD  based lighthouse from being torn down.  The lighthouse needed structural renovation and facade preservation in order to save it, and after completion, the lighthouse remains open today for public tours.

Themed Art Gallery: Virtual Reality Themed Art Gallery
Interactive Themed Art Gallery for Virtual Visits and Sales

In 2016, I began the development of a virtual reality art gallery to encourage the experience of art to take place in a themed immersive environment that helps tell the overall story of the art, and the artist, in ways impossible to do in real-world retail spaces.

CONTACT INFORMATION

Terrell Theen

Email:  terrelltheen@gmail.com

Mobile:  407-761-2467

Orlando, Florida

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